Amazon Buys Globalstar to Build Direct-to-Device Satellite Network vs Starlink

Soumya Verma
12 Min Read
Amazon Acquires Globalstar for $11.57 Billion
Quick Take:
  • Announced:  Amazon agreed to acquire Globalstar Inc. for approximately $11.57 billion, the largest satellite industry acquisition in years
  • Deal structure: $90 per share — Globalstar shareholders can choose cash or 0.3210 Amazon common stock shares (value capped at $90 per share); 117% premium over Globalstar’s price from late October 2025 before Bloomberg reported it was exploring a sale; 23% premium over last unaffected closing price
  • Expected close: 2027 — subject to regulatory approvals and completion of certain upgrades to Globalstar’s satellite constellation
  • What Amazon gets: Globalstar’s entire satellite operations, infrastructure, and assets — including globally licensed L-band and S-band spectrum licenses; 24+ operational LEO satellites; agreements to acquire 50+ new satellites; direct-to-device technology; operational expertise in mobile satellite services
  • Strategic goal: Enable Amazon Leo (formerly Project Kuiper) to launch a direct-to-device satellite internet system starting 2028; build thousands of advanced satellites to support hundreds of millions of customer endpoints globally
  • Globalstar’s current role: Powers Apple’s Emergency SOS via satellite feature on iPhones; has existing SpaceX agreement for launching replacement satellites this year; 24+ satellites currently operational in LEO
  • Competitive context: Direct challenge to SpaceX’s Starlink, which dominates satellite internet with millions of subscribers; Amazon Leo had launched initial satellites but lagged significantly behind Starlink’s operational scale
  • Amazon’s India angle: Amazon Leo had received approval from India’s IN-SPACe to operate in India; the Globalstar acquisition adds spectrum depth that will accelerate India and emerging market satellite internet deployment

Amazon dropped the biggest satellite industry bombshell in years : a definitive agreement to acquire Globalstar Inc. for approximately $11.57 billion — $90 per share in a combination of cash and Amazon stock. The deal, which is expected to close in 2027, hands Amazon a critical shortcut in its race to challenge SpaceX’s Starlink and transforms Amazon Leo from a nascent satellite internet operation into a genuinely competitive player with spectrum, operational satellites, and direct-to-device capabilities that Starlink currently monopolises.

 

Globalstar is best known to consumers as the company that powers Apple’s Emergency SOS via satellite feature on iPhones — a real-world demonstration that satellite-to-phone direct connectivity at consumer scale is technically achievable. Amazon acquiring Globalstar means it is not just buying satellites — it is buying a proven direct-to-device platform, the spectrum licences required to operate it globally, and the operational track record of running a mobile satellite services (MSS) business.

StartupFeed Insight 

Three strategic reasons this deal is transformative: 

  • Spectrum is the real prize: Building satellites is expensive but achievable. Obtaining globally harmonised spectrum licences is the regulatory bottleneck that can take a decade and may never succeed. Globalstar holds L-band and S-band spectrum with global authorizations — licences that took Globalstar years to accumulate across dozens of regulatory jurisdictions. Amazon just bought those licences for $11.57 billion. Spectrum, not hardware, is what satellite internet companies pay the biggest premiums for
  • Direct-to-device changes the game for emerging markets: Starlink currently requires a user-side hardware terminal (the dish) that costs $200-600 and restricts deployment in low-income markets. Direct-to-device satellite connectivity means a standard smartphone (no special hardware) connects directly to the satellite network — unlocking 3+ billion people in emerging markets who have mobile phones but no reliable ground internet infrastructure. Globalstar’s technology — already proven with Apple’s SOS feature — is the template for this. If Amazon can scale this to a general data service, the addressable market dwarfs Starlink’s current model
  • The SpaceX dependence irony: Globalstar already has an agreement with SpaceX to launch replacement satellites this year. Amazon’s acquisition means it will inherit a contract to use its primary competitor’s rockets to build the satellites it needs to compete with that competitor. Amazon’s own Project Kuiper has contracts with Arianespace, United Launch Alliance, and Blue Origin (Jeff Bezos’ own rocket company) for launches — the Globalstar deal adds SpaceX launch capacity that Amazon will need to decide how to handle

What this means for India: India’s satellite internet market is at an early stage — Amazon Leo received IN-SPACe approval to operate in India; Starlink is also approved and beginning deployments. The Globalstar acquisition adds globally harmonised spectrum that will significantly improve Amazon Leo’s India deployment capability. For the 650+ million Indians who lack reliable broadband, satellite internet from Amazon or SpaceX could be transformative — and the competition between these two will benefit Indian consumers with lower prices and better coverage.

The Deal — Complete Details

Parameter Detail
Acquirer Amazon.com Inc.
Target Globalstar Inc. — mobile satellite services operator; NYSE: GSAT
Deal value ~$11.57 billion
Per-share price $90 per share — cash or 0.3210 Amazon shares (capped at $90)
Premium 117% premium over October 2025 price (before Bloomberg sale reports); 23% premium over last unaffected closing price
Announced April 14, 2026
Expected close 2027 — subject to regulatory approvals and Globalstar constellation upgrades
Assets acquired Globalstar’s satellite operations, infrastructure, spectrum licenses (L-band and S-band with global authorizations), 24+ LEO satellites, agreements for 50+ new satellites, direct-to-device technology, MSS expertise
Amazon’s strategic vehicle Amazon Leo (formerly Project Kuiper) — Amazon’s satellite internet business
Direct-to-device launch Amazon plans to launch direct-to-device satellite system starting 2028
Scale target Thousands of advanced satellites; support for hundreds of millions of customer endpoints globally

Globalstar — What Amazon Is Buying

Globalstar Inc. is not a startup — it is a veteran satellite operator with a 30-year history in mobile satellite services:

  • Apple Emergency SOS: Globalstar’s most visible consumer application — the Emergency SOS via satellite feature on iPhone 14 and later models. When users are out of cellular range, their iPhone connects to Globalstar’s satellites to send emergency alerts and messages. This has already saved lives in remote areas and demonstrated that satellite-to-device connectivity works reliably at consumer scale
  • LEO satellite fleet: 24+ satellites currently operational in low-Earth orbit; agreements in place to acquire 50+ additional new satellites — giving the combined Amazon Leo constellation significantly more coverage nodes
  • Band 53 / L-band and S-band spectrum: Globalstar’s spectrum holdings are the deal’s crown jewel. Band 53 (L-band) is particularly valuable for terrestrial and satellite shared use — it enables the hybrid cellular-satellite connectivity that allows standard smartphones to connect to satellites without hardware modification
  • SpaceX launch agreement: Globalstar already has a contract with SpaceX to launch replacement satellites this year — a relationship that Amazon now inherits along with the rest of Globalstar’s assets
  • Global authorizations: Globalstar’s spectrum licences cover multiple regulatory jurisdictions globally — the regulatory clearances that Amazon would have spent years trying to obtain independently are being acquired in a single transaction
Dimension Amazon Leo (post-Globalstar) SpaceX Starlink
Total satellites (target) Thousands of advanced LEO satellites 6,000+ currently operational; targeting 42,000+
Spectrum assets Globalstar L-band + S-band (global auth) + Kuiper Ka-band Ka-band primarily; V-band planned
Direct-to-device Planned launch 2028 using Globalstar tech Starlink Direct-to-Cell: partnerships with T-Mobile, Optus; commercial service underway
Terminal hardware Traditional terminal required for now; direct-to-device by 2028 Starlink Mini ($599) + standard dish; Direct-to-Cell eliminates terminal for smartphones
India status IN-SPACe approved IN-SPACe approved; deployments beginning
Launch vehicles Arianespace, ULA, Blue Origin + inherited SpaceX (Globalstar) SpaceX Falcon 9 and Starship (internal)
Revenue (operational) Pre-revenue (Amazon Leo); Globalstar ~$200M annual revenue Estimated $5-8 billion ARR; millions of subscribers globally
Competitive advantage AWS cloud + Amazon Prime ecosystem distribution; Globalstar spectrum shortcut; $11.57B commitment signal First-mover in LEO internet; massive scale; Starship economics; vertical integration

The Direct-to-Device Revolution — Why This Is Bigger Than Satellite Internet

The most strategically important element of the Amazon-Globalstar deal is not the satellites or even the spectrum — it is the direct-to-device capability that Globalstar’s technology enables. Here is why this matters:

  • Eliminates the hardware barrier: Current satellite internet services (Starlink, Amazon Leo’s initial service) require a user-side terminal — a dish that costs $200-600 and must be installed. This price point excludes billions of people in developing economies. Direct-to-device means a standard mobile phone connects directly to the satellite — no additional hardware required beyond the phone already in the consumer’s pocket
  • Unlocks 3 billion+ people: There are approximately 3 billion people worldwide with mobile phones but no reliable internet access — primarily in Africa, South/Southeast Asia, and rural Latin America. Direct-to-device satellite internet, if priced affordably, could connect this population. Amazon, with its AWS, e-commerce, and payment infrastructure in many of these markets, has direct commercial incentive to bring these populations online
  • Apple’s proof of concept: Apple integrated Globalstar’s satellite connectivity into iPhone in 2022 for Emergency SOS. The fact that a standard smartphone can connect to a Globalstar satellite in orbit is now established technology — it just needs to be expanded from emergency messaging to general data services. Amazon’s acquisition is the investment to make that expansion happen

The 2028 timeline: Amazon says it will launch a direct-to-device system starting 2028 — giving it two years to integrate Globalstar’s technology, upgrade the constellation, and navigate regulatory approvals in key markets. SpaceX’s Direct-to-Cell service is already commercial with T-Mobile partnership — Amazon is approximately 2-3 years behind on direct-to-device but now has a credible path to delivery