MEA Snapchat Account: A Smart Win for Modi’s Gen Z Push

Quick Take India's Ministry of External Affairs launched its official Snapchat account on August 6, 2026, targeting Gen Z. The MEA is one of the first Union ministries on Snapchat, India's largest market with over 200 million users. The move follows PM Modi's push for ministers to reach young Indians through short-form, visual content. In…