YRF Invests Rs 150 Cr in Micro Drama: Bollywood’s Biggest Bet Yet
Quick Take YRF invests Rs 150 Cr in micro drama content and a proprietary D2C app, led by CEO Akshaye Widhani. Red Chillies Entertainment and JioStar's Tadka platform are also entering, making this a three-way race. India's micro drama market hit $300 Mn in year one and is projected to reach $4.5 Bn by 2030.…
