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Beco HUL case collage with the Delhi High Court facade, halftone cleaning bottles and a torn advertising poster
D2C & E CommercePolicy

Beco HUL Case: Delhi HC Orders All War On What’s Hidden Ads Pulled In A Week

Published: 11 September 2026 Quick Take The Delhi High Court restrained the campaign on 10 September. In the Beco HUL case every offending ad must come down by 17 September. The lab numbers were never disputed. The court read the campaign as a whole, not claim by claim. Chapter IV of the ASCI code sets…

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