IIT Madras Startup’s Wastewater Innovation Removes 96% Colour in Textile Effluents

Soumya Verma
By
Soumya Verma
Correspondent
Soumya Verma is Senior Correspondent at StartupFeed, covering startup policy, government schemes and early-stage funding in India. She writes from inside the ecosystem she reports on...
- Correspondent
IIT Madras Wastewater Tech
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Summary:

  • New electrochemical tech (ECOOP) removes up to 96% colour and cuts pollutants by 60% in textile effluents
  • Pilot in Erode industries shows strong success in cleaning dyebath wastewater
  • Eco-friendly, low-cost, scalable solution — tailored for smaller dyeing units too

A Breakthrough for Tamil Nadu’s Polluted Rivers

Erode, Tamil Nadu, has long battled the dark side of textile wealth: toxic wastewater pouring into its rivers. Now, an IIT Madras-incubated startup is piloting an innovation that could flip the script.

The Electrochemical Ozone Oxidation Process (ECOOP) has been installed in industrial units to demonstrate a clean, affordable, and efficient alternative to conventional Zero Liquid Discharge (ZLD) systems.

IIT Madrad System

How the Technology Works

Developed by Prof. Indumathi M. Nambi and her team at IIT Madras, ECOOP uses ozone-driven electrochemical treatment instead of chlorine. Why it matters:

  • Eliminates toxic by-products common in traditional treatment.
  • Achieves 96% colour removal and 60% COD reduction (pollutants).
  • Works with lower energy use and smaller space than conventional setups.

Pilot Success in Erode

The first deployment at a Common Effluent Treatment Plant (CETP) for dyebath effluent has shown promising results. Textile units in Erode have already reported clearer, safer water, signalling hope for a region once plagued by untreated industrial discharge.

Scaling for India’s Textile Heartlands

The next challenge: scale. The IIT Madras startup is working to expand capacity for larger volumes and customise solutions for smaller dyeing units that cannot afford big-budget ZLD systems.

If successful, ECOOP could become a template for sustainable industrial water treatment across India and beyond.

Correspondent
Follow:
Soumya Verma is Senior Correspondent at StartupFeed, covering startup policy, government schemes and early-stage funding in India. She writes from inside the ecosystem she reports on — working within one of North India's largest startup incubation centres, where she evaluates early-stage ventures on technology readiness and investor preparedness, and drafts funding proposals at crore scale under national innovation schemes. She has guided more than 75 plus founders through pitch, valuation and compliance, and reports on the same programmes she works with every day
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