Quick Take
- Swiggy names ex-Myntra chief Nandita Sinha as new Instamart CEO, effective August 3, 2026.
- She replaces Amitesh Jha, who resigned July 28 to pursue opportunities outside the company.
- Sinha inherits Instamart’s Rs 858 Cr quarterly EBITDA loss and a tough fight with Blinkit and Zepto.
In This Article
The new Instamart CEO is Nandita Sinha, the former Myntra chief, who takes charge of Swiggy’s quick commerce arm on August 3, 2026. She replaces Amitesh Kumar Jha, who resigned on July 28, 2026.
Swiggy announced the change through a stock exchange filing. Sinha brings more than two decades of experience across Myntra, Flipkart, Britannia and Hindustan Unilever. Her arrival lands at a hard moment, as Instamart carries heavy losses even while order value climbs fast.
StartupFeed Insight
Sinha’s real test is not growth, it is math. Instamart already grew Gross Order Value 68.8% year-on-year, so demand is not the problem. The gap sits in unit economics, with a contribution margin of negative 1.8% and a Rs 858 Cr quarterly loss. Her Myntra record matters here: she led that business to EBITDA profitability in 2024. Investors and rival founders at Blinkit and Zepto should watch her first two quarters closely. StartupFeed expects Sinha to push Instamart toward contribution margin breakeven by the end of FY27, with dark store discipline and higher average order value as the main levers. By Avinash.
What changes with the new Instamart CEO?
The new Instamart CEO change moves Nandita Sinha into the top seat at Swiggy’s quick commerce business from August 3, 2026. Amitesh Jha stepped down and ceased to be Senior Management Personnel with effect from July 28, 2026, according to Swiggy’s exchange filing.
| Detail | Fact | Notes |
|---|---|---|
| Incoming CEO | Nandita Sinha | Former CEO, Myntra |
| Outgoing CEO | Amitesh Kumar Jha | Led Instamart from September 2024 |
| Effective date | August 3, 2026 | Jha exit effective July 28, 2026 |
| Business | Swiggy Instamart | Quick commerce arm |
| Q4 FY26 Instamart GOV | Rs 7,881 Cr | +68.8% YoY (Swiggy) |
| Q4 FY26 Instamart EBITDA loss | Rs 858 Cr | Adjusted EBITDA (Swiggy) |
The most telling number is the split between demand and profit. Instamart’s order value is booming, yet the quick commerce arm still posted a Rs 858 Cr adjusted EBITDA loss for the quarter, per Swiggy’s official newsroom.
About Swiggy Instamart
Swiggy Instamart is the quick commerce arm of Swiggy Limited (NSE: SWIGGY, BSE: 544285), which was founded in 2014 and is headquartered in Bengaluru. It delivers groceries and daily essentials across 20-plus categories in minutes. As of Q4 FY26, Instamart ran 1,143 dark stores across 129 cities covering 4.8 million square feet. Swiggy is led by Group CEO Sriharsha Majety, with backers including Prosus, SoftBank and Accel.
Who is Nandita Sinha?
Nandita Sinha is a consumer internet leader with over two decades of experience across fashion, e-commerce and fast-moving consumer goods (FMCG). She led Myntra as CEO and grew it into India’s largest fashion e-commerce business, reaching EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortisation) profitability in 2024.
“One of India’s most accomplished consumer internet leaders,” said Sriharsha Majety, Group CEO, Swiggy, on Sinha’s appointment.
Sinha has held leadership roles at Flipkart, Britannia Industries and Hindustan Unilever. She stepped down from Myntra in April 2026. She is an alumna of IIT (BHU) Varanasi and the Faculty of Management Studies, Delhi, which gives her both a product and a brand lens for the Instamart role.
Why did Swiggy change the Instamart CEO now?
Swiggy changed the Instamart CEO as the quick commerce business shifts from a growth phase to a profitability phase. The company reported Q4 FY26 revenue of Rs 6,383 Cr, up 45% year-on-year, while the consolidated net loss narrowed to Rs 800 Cr from Rs 1,081 Cr a year earlier, per Swiggy.
Instamart remains the sore point. Its contribution margin sat at negative 1.8%, though it improved 65 basis points quarter-on-quarter, per Swiggy. Sinha’s proven record of taking Myntra to profitability signals the exact skill Swiggy now wants in its quick commerce arm.
“Instamart sits at the heart of how India shops for its everyday needs, and I look forward to working with our colleagues, partners and consumers to shape its next chapter of growth,” said Nandita Sinha, incoming Instamart CEO.
How does Instamart compare with rivals?
Instamart competes in one of India’s most contested markets against Blinkit and Zepto, where fast delivery, wide selection and dense dark store networks decide the winner. The sector has grown quickly as shoppers order groceries, electronics and daily items for 10-minute delivery.
| Player | Parent | Position |
|---|---|---|
| Instamart | Swiggy | GOV Rs 7,881 Cr, 129 cities |
| Blinkit | Eternal (Zomato) | Market leader by scale |
| Zepto | Independent | Fast-growing challenger |
What sets Instamart apart is its place inside Swiggy’s unified app, which lets it share users across food delivery, dining and quick commerce. That cross-selling edge is the base Sinha will build on.
What’s Next
Watch Sinha’s first earnings cycle. Swiggy has guided toward contribution margin breakeven for Instamart, and her opening two quarters will show whether that timeline holds. Expect sharper focus on average order value, dark store payback and non-grocery categories through FY27. Can Sinha turn Instamart’s scale into real profit before rivals do?
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