Published: 23 October 2026
StartupFeed Quick Take
- ShopOS Sloosh went live worldwide on October 22, 2026, with paid plans from $19 a month
- New accounts get 20 free credits. ShopOS is backed by $20 Mn from Binny Bansal’s 3STATE Ventures
- ShopOS works with 30 to 40 brands in India now and wants more than 100 within a year
Bengaluru AI company ShopOS launched Sloosh on October 22, 2026, a self-serve creative tool that sells worldwide at $19 a month.
New accounts get 20 free credits before any payment. The price is one global rate, so an Indian creator pays the same $19 as an American one.
The ShopOS launch statement names $20 Mn of backing from 3STATE Ventures, the fund run by Flipkart cofounder Binny Bansal. The same engine already runs creative work for brands in India, the UAE and the United States.
Ajay P V and Sai Krishna V K, who founded ShopOS, framed it this way:
“Great creative work is a process, not a prompt.”
Ajay P V and Sai Krishna V K, cofounders, ShopOS. From the company launch statement, October 22, 2026.
What ShopOS Sloosh Actually Does
Sloosh turns a prompt, a photo or a video into product images, scenes, reels and creator-style clips.
There are four routes into the tool. The options are a chat box, a ready-made Space, a workflow built in Spacelab, or a human expert from the ShopOS team.
Spaces are saved workflows that run the same steps on fresh inputs, so output stays on brand. Spacelab is the visual editor where users build them. Creators can publish their own Spaces for others to use.
A batch mode makes hundreds of images and videos from one workflow.
Sloosh plugs into ChatGPT, Claude, Gemini and Cursor through Model Context Protocol, an open standard that lets AI assistants call outside tools. An Adobe After Effects plugin ships alongside.
The India Numbers Behind the Launch
Cofounder Ajay P V told Inc42 that ShopOS now serves about 30 to 40 brands in India. A few more are in the United States.
The American contract book stands at about $500K. Within a year ShopOS wants more than 100 Indian brands and 40 to 50 American ones.
Clients include Van Heusen and Fizzy Globlet, which is backed by Kareena Kapoor. ShopOS claims its work has cut client production budgets by nearly 90%.
Smaller brands and solo creators had asked for a product they could run without a retainer. That request is what became Sloosh.
For now Sloosh sits inside ShopOS, with a possible split later if it grows. The retainer business and the $19 tier now chase the same mid-size brand.
What this means for you: If you run a D2C brand and pay an agency a monthly retainer for product shoots, Sloosh now does part of that job for $19. Use the 20 free credits on one real catalogue batch before October ends, and compare the output with your last agency invoice.
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