Quick Take
- Naturis Cosmetics is in talks to raise Rs 80-100 Cr ($9.6-12 Mn) from Sharrp Ventures and family offices.
- The Jammu maker supplies Pilgrim, Plum, Kay Beauty and Bare Anatomy, earning an estimated Rs 250-300 Cr last fiscal.
- Investors now back beauty factories, not just brands, as India’s online beauty market races toward $13 Bn by FY30.
In This Article
Naturis Cosmetics funding talks are underway, with the Jammu-based contract manufacturer in discussions to raise Rs 80-100 Cr ($9.6-12 Mn) from Sharrp Ventures and a few domestic family offices.
The maker produces beauty products for brands including Pilgrim, Plum, Nykaa’s Kay Beauty and Innovist’s Bare Anatomy. The Naturis Cosmetics funding push signals a wider shift. Investors are now chasing the factories behind India’s beauty boom, not only the consumer-facing labels they once favoured. The round had not closed at the time of reporting, according to people familiar with the matter.
StartupFeed Insight
Here is the signal hiding in the Naturis Cosmetics funding story: capital is rotating from brands to the picks-and-shovels layer beneath them. A profitable maker earning Rs 250-300 Cr (per the report) is a safer bet than any single D2C brand fighting for shelf space. Manufacturing investors, family offices, and rival contract makers should watch this round closely. StartupFeed expects at least two more beauty contract manufacturers to announce institutional rounds before the end of FY27, as new-age brands keep going asset-light. By StartupFeed Desk.
Naturis Cosmetics Funding: Deal Breakdown
The Naturis Cosmetics funding round is an early-stage raise of Rs 80-100 Cr ($9.6-12 Mn) from Sharrp Ventures and domestic family offices, still in talks. The table below sets out the known details.
| Metric | Detail | Notes |
|---|---|---|
| Target Raise | Rs 80-100 Cr ($9.6-12 Mn) | People familiar with the matter |
| Lead Investor | Sharrp Ventures | Plus a few domestic family offices |
| Round Type | Early-stage growth | In talks, not yet closed |
| Estimated Revenue | Rs 250-300 Cr (FY25) | Estimated, company is profitable |
| Headquarters | Jammu, J&K | Founded 2011 |
| Key Clients | Pilgrim, Plum, Kay Beauty, Bare Anatomy | New-age beauty brands |
The standout figure is profitability at scale. A maker turning over Rs 250-300 Cr while staying in the black is rare in India’s cash-hungry beauty trade.
About Naturis Cosmetics
Naturis Cosmetics, founded in 2011 and headquartered in Jammu, is a private-label and contract manufacturer of skincare, haircare and makeup products. It runs a 100,000 sq ft facility offering formulation, packaging and quality control under one roof (company website). The maker serves new-age beauty brands such as Pilgrim, Plum, Kay Beauty and Bare Anatomy, and exports to Southeast Asia, the Middle East, Europe and the US. Sharrp Ventures and family offices are the named suitors in the current round.
Why are VCs backing beauty manufacturers?
VCs are backing beauty manufacturers because they offer ecosystem exposure without the risk of picking a single winning brand. D2C labels are built to be asset-light, so they outsource production to makers like Naturis. That makes the contract manufacturer a shared bet on the whole category.
“As investors, we believe that this presents an opportunity to take bets on the broader ecosystem without concentrating too heavily on consumer-facing brands,” said a growth equity investor who has evaluated such deals.
The logic is simple. When ten brands grow, one factory supplies them all. JM Financial’s private equity arm read the same trend in April 2026, investing Rs 150 Cr in Mumbai’s NG Electro Products, another consumer-goods contract maker, through its India Growth Fund III.
How does Naturis compare with rivals?
Naturis competes in a crowded private-label manufacturing field, but few rivals carry its client roster or profitability. The table compares it with a recently funded peer.
| Company | Base | Recent Capital |
|---|---|---|
| Naturis Cosmetics | Jammu | Rs 80-100 Cr (in talks) |
| NG Electro Products | Mumbai | Rs 150 Cr (closed, Apr 2026) |
What sets Naturis apart is its named base of high-growth beauty clients and an estimated Rs 250-300 Cr in revenue while staying profitable. That mix of scale and profit is what makes the Naturis Cosmetics funding talks stand out.
What’s Next
The immediate milestone is whether Naturis closes the round and at what valuation, likely within the coming quarters. A close would mark one of the first institutional cheques into an Indian beauty contract maker. With India’s online beauty market set to grow from $6 Bn in FY25 to $13 Bn by FY30 (1Lattice), the supply chain looks set for more deals. Will brand investors now race down the value chain?
Frequently Asked Questions
Last updated: June 24, 2026 at 09:30 IST
Written by Avinash. Published: June 24, 2026. Updated: June 24, 2026. Have a tip? Write to us at editorial@startupfeed.in.
