When the world’s fashion elite walked the red carpet at Met Gala 2025, they were treading on a piece of Kerala. Neytt by Extraweave, a Kerala-based startup, created the gala’s 63,000-square-foot red carpet entirely from fresh flowers—marking a first in the event’s history and a milestone for sustainable design.
A Carpet Unlike Any Other
Traditionally, the Met Gala’s iconic red carpet symbolizes glamour and excess. But this year’s theme, “Nature Reimagined,” demanded something different—something bold. Neytt by Extraweave, already known in India for luxury carpets and eco-friendly home décor, stepped up to deliver a design that fused natural beauty with massive scale.
Their creation: a sprawling carpet constructed from over one million flowers, sourced and arranged meticulously to withstand New York’s spring weather and the wear of thousands of designer heels.
Design and Execution at Scale
Spanning 63,000 sq ft—the size of a football field—the carpet featured:
- Handpicked blooms including roses, marigolds, chrysanthemums, and orchids.
- Custom-dyed petals to match the Met’s artistic vision.
- A modular base allowing quick assembly at the venue in under 24 hours.
The flowers were cultivated on farms across Kerala and Tamil Nadu, with every stem carefully packed and flown under precise cold-chain conditions to maintain freshness.
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Case Study: The Logistics of a Global Project
Neytt by Extraweave’s sustainability plan included:
- Avoiding plastic by using biodegradable materials for transport and installation.
- Coordinating with U.S.-based composting facilities to recycle the carpet post-event.
- Tracking each shipment to ensure zero waste at every stage.
The logistical challenge spanned continents and time zones, but the result was seamless—both in execution and visual impact.
Praise from the Fashion World
The carpet became an instant sensation. Celebrities and designers paused to admire the intricate patterns, with many posting close-up shots of the blossoms.
Anna Wintour, Met Gala co-chair, remarked:
“This carpet is a triumph of artistry and sustainability—a reminder that beauty and responsibility can go hand in hand.”
A New Chapter for Indian Innovation
For Neytt by Extraweave, the project wasn’t just a business win—it was a cultural statement. The company’s founders emphasized that blending Kerala’s traditional craftsmanship with global event design shows the potential of Indian startups to lead in green luxury markets.
The company, which began as a niche producer of woven carpets, now stands poised for international expansion.
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Future Plans
Following the Met Gala success, Neytt by Extraweave plans to:
- Explore permanent eco-friendly installations at art and fashion venues worldwide.
- Launch international workshops on sustainable décor practices.
- Partner with global designers to bring Indian craftsmanship to luxury markets.
