Quick Take
- Kapture CX raised $10 Mn (Rs 94.5 Cr) in a pre-Series B round led by Bajaj Finserv Ventures.
- Cactus Venture Partners and India Alternatives joined again, taking total funding past $20 Mn.
- Fresh capital backs global expansion plus R&D, as the profitable startup targets 5X revenue growth.
In This Article
Kapture CX raises $10 Mn (Rs 94.5 Cr) in a pre-Series B round led by Bajaj Finserv Ventures, the investment arm of financial group Bajaj Finserv.
The Bengaluru startup builds an AI-powered customer experience platform for large enterprises. Existing backers Cactus Venture Partners and India Alternatives also joined the round, as confirmed in the company’s official newsroom. The fresh money will fund global expansion and product work.
StartupFeed Insight
The real signal here is not the cheque size, it is the profit. Kapture CX grew revenue 4X since 2023 while staying in the black, which is rare for an AI startup. That changes who should watch this deal. Rival CX vendors burning cash to win logos now face a profitable challenger with patient capital. Bajaj Finserv Ventures leading through its planned AI Opportunities Fund also hints at deeper enterprise tie-ins ahead. StartupFeed expects Kapture CX to announce at least two new country markets and a fresh enterprise client tier before March 2027. Profit, not hype, is the moat. By Avinash.
Deal Breakdown and the Numbers
Kapture CX raises $10 Mn (Rs 94.5 Cr) in a pre-Series B round, its largest single raise so far, according to the company. The deal pushes cumulative funding for the agentic AI platform past $20 Mn. The table below maps the round.
| Metric | Detail | Notes |
|---|---|---|
| Total Raise | $10 Mn (Rs 94.5 Cr) | Pre-Series B (company announcement) |
| Lead Investor | Bajaj Finserv Ventures | Investment arm of Bajaj Finserv |
| Participating Investors | Cactus Venture Partners, India Alternatives | Both existing backers (company announcement) |
| Previous Round | $4 Mn Series A extension, December 2023 | Led by India Alternatives |
| Cumulative Raised | Over $20 Mn | Across rounds since 2023 |
| Use of Funds | Global markets, R&D, product development | Per company statement |
The standout fact is the back-to-back return of Cactus Venture Partners and India Alternatives. Repeat backing from earlier investors usually signals confidence in the founders and the product, as both joined again here.
About Kapture CX
Kapture CX is an AI-powered customer experience and customer relationship management (CRM) platform for large enterprises. Founded in 2014 by Sheshgiri Kamath and Vikas Garg, the Bengaluru company runs a 350-plus employee team. It serves over 1,000 enterprise clients across 18 countries, including Bajaj Finance, bigbasket and Unilever, per the company. Backers include Bajaj Finserv Ventures, Cactus Venture Partners and India Alternatives.
Why Did Bajaj Finserv Ventures Back Kapture?
Bajaj Finserv Ventures backed Kapture CX because the platform showed proven scale and profit, not just AI promise. The lead investor is building an AI Opportunities Fund and sees Kapture as a working enterprise tool, according to the company statement.
“As we evaluated opportunities in the space, we found in Kapture a solution that demonstrably works at scale,” said Lakshmi Iyer, Group President for Investments and MD and CEO, Bajaj Alts.
Kapture CX co-founder and CEO Sheshgiri Kamath framed the round as proof of value for enterprises past the AI testing stage. The thesis is simple: deep tech plus profit equals durable enterprise demand. That mix is what drew patient capital to Kapture CX.
How Does Kapture CX Stand in the Market?
Kapture CX operates in a crowded enterprise customer experience market shaped by global software giants and newer AI-native players. Most rivals chase market share by spending heavily, often running at a loss to win enterprise logos. Kapture CX takes a different path. The company says it grew revenue 4X since 2023 while staying profitable, a rare trait in this sector. It serves over 1,000 enterprise clients across 18 countries, per its statement, giving it real scale to defend. Its verticalized agentic AI approach, built for specific industries, aims to cut the heavy integration work that slows enterprise AI adoption. What sets Kapture CX apart is that it scales and earns a profit at the same time.
What’s Next
Kapture CX now targets 5X revenue growth over the next few years, per its statement. The company plans deeper pushes into the US, Singapore, Indonesia, the UAE and the Philippines, where it already runs offices. Expect new market launches and enterprise wins through 2026 and into 2027. Can a profitable, Bengaluru-built AI platform out-execute far better-funded global rivals?
Frequently Asked Questions
Last updated: June 30, 2026 at 11:30 IST
Written by Avinash. Published: June 30, 2026. Updated: June 30, 2026. Have a tip? Write to us at editorial@startupfeed.in.
