Quick Take
- Foodstories raises Rs 50 Cr (about $5.2 Mn) in a round led by investor Nikhil Kamath.
- Existing backer Narotam Sekhsaria Family Office joined the round; the startup targets a Rs 1,000 Cr business.
- Funds will scale digital commerce, delivery and premium stores across Delhi, Bengaluru, Hyderabad and Mumbai.
In This Article
Gourmet food retail startup Foodstories raises Rs 50 Cr (about $5.2 Mn) in a fresh round led by Zerodha cofounder Nikhil Kamath, the company announced on June 15, 2026.
The Bengaluru-rooted startup also drew continued backing from the Narotam Sekhsaria Family Office, an existing investor. Founded in 2024 by sisters Ashni and Avni Biyani, daughters of Future Group founder Kishore Biyani, Foodstories sells food sourced directly from farmers, producers, bakers and chefs through stores and digital channels.
StartupFeed Insight
A Rs 50 Cr cheque against a stated Rs 1,000 Cr ambition signals patient capital, not a sprint. Foodstories is betting that curation and experiential stores can defend margins where quick-commerce grocery cannot. Kamath, an early backer of Subko and Licious, is doubling down on premium food consumption as a structural India theme. Watch grocery and D2C founders here: if Foodstories proves premiumisation scales profitably, expect copycat formats by 2027. StartupFeed expects Foodstories to add at least three new city stores and a sharper app within 12 months. By StartupFeed Desk.
Foodstories Raises Rs 50 Cr: Deal Breakdown
Foodstories raises Rs 50 Cr (about $5.2 Mn) in a round led by Nikhil Kamath, according to the company announcement. The table below sets out the key deal facts confirmed across reports.
| Metric | Detail | Notes |
|---|---|---|
| Total Raise | Rs 50 Cr (about $5.2 Mn) | Company announcement |
| Lead Investor | Nikhil Kamath | Zerodha cofounder |
| Round Type | Funding round (reported by Inc42 as Series B) | Company did not label the stage |
| Other Participant | Narotam Sekhsaria Family Office | Existing investor |
| Stated Target | Rs 1,000 Cr business | Co-founder Ashni Biyani |
| Announcement Date | June 15, 2026 | StartupFeed.in |
The standout detail is the gap between the Rs 50 Cr raised and the Rs 1,000 Cr goal, a sign the founders plan many more rounds ahead.
About Foodstories
Foodstories is a premium food retail and discovery startup founded in 2024 by Ashni and Avni Biyani. Headquartered in Bengaluru, it sources food directly from farmers, producers, bakers and chefs, blending physical experience stores with online shopping. The startup runs stores across Delhi, Bengaluru, Hyderabad and Mumbai. Key backers include Nikhil Kamath and the Narotam Sekhsaria Family Office.
Why Did Nikhil Kamath Back Foodstories?
Nikhil Kamath backed Foodstories because he views better food as a high-impact lifestyle change and sees the startup building real supply infrastructure for it. Kamath, who also invests in Licious and Subko, framed the bet around long-term food consumption trends.
“Better food is one of the highest-leverage changes a person can make to how they live. Foodstories is one of the few platforms building the real infrastructure for that,” said Nikhil Kamath.
His thesis aligns with India’s premium food shift. For Foodstories, a marquee name like Kamath adds both capital and credibility as it courts quality-focused urban buyers, per the company announcement.
How Will Foodstories Use The Funds?
Foodstories will use the funds to scale its digital business, strengthen its delivery network and expand retail stores, according to the company. The startup recently entered Mumbai with a flagship outlet in Bandra and plans a second store in Lokhandwala.
“We’re building a Rs 1,000 Cr business. Curation, experiential retail and a strong digital layer. That combination is what gives us conviction in the scale of what’s possible here,” said co-founder Ashni Biyani.
Co-founder Avni Biyani stressed that scale will not dilute standards, saying the company obsesses over quality, craftsmanship and provenance, per the company announcement.
How Does Foodstories Compare In Food Retail?
Foodstories competes in India’s premium and gourmet food retail segment, distinct from mass quick-commerce grocery. Its rivals span specialty grocers and experiential food formats chasing the same quality-led urban shopper.
| Company | Focus | Model |
|---|---|---|
| Foodstories | Gourmet, curated food | Experience stores + digital |
| Nature’s Basket | Premium grocery | Retail + online |
| Subko | Specialty coffee, bakery | Cafe + retail |
What sets Foodstories apart is its direct sourcing from farmers, bakers and chefs paired with experiential stores, rather than standard shelf grocery.
What’s Next
Foodstories now aims to deepen its Mumbai presence, with the Lokhandwala store expected to open soon after the Bandra flagship. Expect the startup to push app-led delivery and add new city stores over the next year as it chases its Rs 1,000 Cr target. Can a curation-first model scale fast enough to hit that number? Tell us what you think.
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Last updated: June 16, 2026 at 10:30 IST
Written by Avinash. Published: June 16, 2026. Updated: June 16, 2026. Have a tip? Write to us at editorial@startupfeed.in.
