Quick Take
- Fox will acquire Roku for $160 per share, valuing it at $22 Bn (Rs 1,83,000 Cr) in enterprise value.
- Cash-and-stock mix: $96 cash plus 0.9693 Fox Class A shares per Roku share, reaching 100 Mn-plus households.
- Deal creates the third-largest US TV player by viewing share, with closing set for first-half 2027.
In This Article
The Fox Roku Deal sees Fox Corporation buying streaming platform Roku for $160 per share, a cash-and-stock transaction valuing Roku at about $22 Bn (Rs 1,83,000 Cr) in enterprise value.
The two companies announced the agreement on Monday, June 15, 2026 (Fox Corporation announcement). The merger blends Fox’s sports, news and entertainment channels, including the free, ad-supported Tubi service, with Roku’s connected TV platform and its direct link to more than 100 million global streaming households. The combined business becomes the third-largest US television player by share of viewing.
StartupFeed Insight
The real prize here is not devices, it is data. Roku’s first-party relationship with 100 Mn-plus households gives Fox the targeting layer it lacked to chase connected TV ad budgets against Amazon and Netflix. Watch the ad-tech and CTV sector closely: this signals that scaled audience data, not content alone, now decides who wins streaming economics. StartupFeed expects at least one more large CTV or ad-tech consolidation move globally before the Fox Roku Deal closes in the first half of 2027, as rivals scramble to match this combined reach. The 73-27 ownership split means Fox shareholders keep firm control. By StartupFeed Desk.
Fox Roku Deal: Numbers Breakdown
The Fox Roku Deal is a cash-and-stock acquisition valuing Roku at roughly $22 Bn in enterprise value, equal to $160 per Roku share. Here are the core terms, according to the Fox announcement and the company’s SEC filing.
| Metric | Detail | Notes |
|---|---|---|
| Enterprise Value | $22 Bn (Rs 1,83,000 Cr) | Includes debt |
| Price Per Share | $160.00 | $96 cash + 0.9693 Fox Class A shares |
| Structure | Cash and stock | Cash portion roughly $14.2 Bn |
| Ownership Split | 73% Fox / 27% Roku | Existing shareholders, post-close |
| Financing | $12 Bn bridge loan | From Morgan Stanley, plus cash on hand |
| Expected Close | First half 2027 | Subject to regulatory approval |
The most striking number is the financing: Fox secured a $12 Bn committed bridge loan, per its SEC 8-K, signalling how much cash this all-out streaming bet requires. The boards of both companies unanimously approved the deal.
About Roku
Roku, founded in 2002 by Anthony Wood in San Jose, California, pioneered streaming TV devices and grew into a leading connected TV (CTV) platform. It sells streaming hardware and smart TVs, runs The Roku Channel, and operates an advertising business. Roku reaches more than 100 million global streaming households and reported its first full-year profit in 2025, with $88.4 Mn net income on $4.74 Bn revenue, according to company filings.
Why did Fox buy Roku?
Fox bought Roku to win advertising dollars in connected TV, where viewers are shifting from paid subscriptions to cheaper ad-supported plans. The deal pairs Fox’s live sports and news with Roku’s audience data and distribution. Fox CEO Lachlan Murdoch framed the logic plainly on the analyst call.
This combination will transform the scope of our company into high-growth verticals and yield a step change in our overall growth profile, Lachlan Murdoch, CEO of Fox, said.
Fox already owns Tubi, bought in 2020 for $440 Mn, which now has nearly 100 Mn monthly active users. Adding Roku’s first-party data lets Fox target ads across both, a direct challenge to Amazon and Netflix for ad budgets.
How does this reshape streaming rivals?
The Fox Roku Deal positions the combined company directly against Amazon and Netflix in the connected TV advertising market. Before the agreement, multiple outlets had reported Roku was weighing a sale, with Netflix, Amazon, Comcast and Disney all named as possible buyers. The table below shows where the new entity fits.
| Player | Streaming Edge | Ad-Supported Tier |
|---|---|---|
| Fox + Roku | Live sports, news, 100 Mn-plus households | Tubi and The Roku Channel |
| Amazon | Prime Video scale, Fire TV devices | Prime Video with ads |
| Netflix | Largest paid subscriber base | Netflix ad-supported plan |
What sets the Fox Roku Deal apart is the blend of must-watch live content with a neutral, open device platform that distributes rival apps too.
What’s Next
The deal needs approval from Fox and Roku shareholders, plus US and certain non-US regulators, with closing targeted for the first half of 2027. Roku founder Anthony Wood will keep a role and join the Fox board after close. Fox expects roughly $400 Mn in cost savings from the merger. Will regulators wave through a deal that creates the third-largest US TV player?
Frequently Asked Questions
Last updated: June 16, 2026 at 10:15 IST
Written by Avinash. Published: June 16, 2026. Updated: June 16, 2026. Have a tip? Write to us at editorial@startupfeed.in.
