Quick Take
- Meta launched in-house Meta Glasses starting at $299 (Rs 28,000), built with eyewear giant EssilorLuxottica.
- The Kylie Jenner edition, called Starfire, costs $399 (Rs 33,000) and adds her voice to Meta AI.
- Three styles, 26 combinations, and AI features push smart glasses toward mainstream fashion buyers in 2026.
In This Article
Meta Glasses by Kylie mark Meta’s first AI smart glasses sold under its own brand, with the lineup starting at $299 (Rs 28,000) and the Kylie Jenner edition priced at $399 (Rs 33,000).
Meta unveiled the new range on June 23, 2026, at a launch event in New York (Meta announcement). The glasses were built with eyewear giant EssilorLuxottica but drop the Ray-Ban and Oakley labels. Reality Star Kylie Jenner co-designed the flagship “Starfire” model, her first move into wearable tech.
StartupFeed Insight
The $80 price cut from the Ray-Ban Meta tells the real story. By owning the brand outright, Meta keeps the margin it once split with Ray-Ban and chases volume over premium pricing. The Kylie tie-up is not vanity, it is distribution: she reaches buyers who would never shop a Facebook-branded gadget. Watch StartupFeed for the India launch, which has no confirmed date yet. Our prediction: Meta will bring these glasses to India by Q1 FY27 (early 2027) with a celebrity AI voice, repeating the Deepika Padukone playbook used for the Ray-Ban Gen 2. The real test is software once rivals match the price. By StartupFeed Desk.
Meta Glasses by Kylie: Price and Lineup
Meta Glasses by Kylie sit at the top of a three-model range that starts at $299 (Rs 28,000), according to Meta. The lineup uses the same hardware platform as Meta’s best-selling AI glasses, now with wider styles and colours.
| Model | Price | Notes |
|---|---|---|
| Meta Adventurer | $299 (Rs 28,000) | Classic rectangular frame |
| Meta Fury | $299 (Rs 28,000) | Bolder, boxier look |
| Meta Glasses by Kylie (Starfire) | $399 (Rs 33,000) | Slim oval frame, Jenner voice option |
| Total style combinations | 26 at launch | Prescription lenses supported |
| Announcement date | June 23, 2026 | Launch event, New York |
The starting price is $80 less than the second-generation Ray-Ban Meta Wayfarer, Bloomberg reported. That makes it Meta’s most affordable smart eyewear yet.
About Meta
Meta Platforms, founded in 2004 by Mark Zuckerberg and headquartered in Menlo Park, California, runs Facebook, Instagram, and WhatsApp. Its Reality Labs unit, led by CTO Andrew Bosworth, builds wearables and AI hardware. Meta controls roughly 80% of the AI glasses market, according to Counterpoint Research, and partners with EssilorLuxottica on eyewear design and manufacturing.
What Does the Kylie Edition Add?
The Kylie edition adds fashion-led design touches plus the option to use Jenner’s voice for Meta AI. The slim oval frame mirrors styles Jenner favours, and a small gem sits on the right lens, a nod to paparazzi camera flashes, Engadget reported.
A metal adjustable nose bridge makes it easier to wipe off makeup, a detail added after Meta consulted Jenner directly.
“We pioneered this category with EssilorLuxottica, selling millions of units and proving that when AI glasses are stylish and useful, people will make them part of their everyday lives,” Meta said in its announcement.
The $100 premium over the base models buys aesthetics and celebrity branding, not extra core hardware.
Why Is Meta Selling AI as Fashion?
Meta is selling AI as fashion to reach buyers who care about looks first and technology second. The pitch is simple: glasses people actually want to wear will normalise AI on the face, according to comments from Meta executives at the launch.
Each pair packs hands-free photo and video, open-ear audio, live translation, and Meta AI powered by the Muse Spark model from Meta Superintelligence Labs. The hardware also supports a 12MP camera and 3K video, with the companion app gaining 14 new languages for live translation, including Hindi.
The bet matters because Meta is under pressure to show its AI spending pays off. The company is on track to spend up to $145 Bn (Rs 12,03,500 Cr) on capital expenditure in 2026, Yahoo Finance reported, even as Meta stock fell about 14% year to date. Selling stylish, low-cost glasses is one way to turn that investment into mass adoption.
How Does Meta Compare to Rivals?
Meta leads AI eyewear on both market share and price, but competition is rising fast. The new $299 entry point undercuts every major rival aiming at the mainstream buyer.
| Product | Starting Price | Positioning |
|---|---|---|
| Meta Glasses | $299 (Rs 28,000) | Mass-market AI eyewear |
| Ray-Ban Meta (Gen 2) | $379 (Rs 39,900 in India) | Premium branded |
| Snap Specs | $2,195 (Rs 1.83 Lakh) | AR-focused |
Google is preparing AI glasses with Warby Parker, while Samsung and Apple are also reported to be building their own, Yahoo Finance reported. What sets Meta apart is scale: it already sells millions of units and owns roughly 80% of the market, giving it a head start rivals must still catch.
What’s Next
Meta Glasses are on sale now in the US, UK, Canada, Australia, and parts of Europe, with no confirmed India date yet. Based on the Ray-Ban Gen 2 timeline, an India launch with a local celebrity AI voice looks likely in early 2027. The bigger question is whether AI features keep buyers loyal once cheaper copycats arrive. Will Indian buyers pay Rs 28,000-plus for AI on their face?
Frequently Asked Questions
Last updated: June 25, 2026 at 14:30 IST
Written by Soumya Verma. Published: June 25, 2026. Updated: June 25, 2026. Have a tip? Write to us at editorial@startupfeed.in.
