Key Highlights
- Started with 33 T-shirt designs on Illustrator
- Shipped 25,000+ orders, bringing smiles to 20,000+ kids
- Built completely bootstrapped, without external funding
From Midnight Talk to a Movement
A midnight conversation between two parents gave birth to what is now one of India’s fastest-growing kidswear brands — Guugly Wuugly.
The founder, Ravi Gupta, came from an IT background with zero experience in fashion design. What he had instead was a purpose-driven obsession to make quality kidswear affordable and fun.
Building Step by Step
Ravi designed the first 33 T-shirt prints himself using Illustrator. From there, Guugly Wuugly scaled to 25,000+ orders delivered across India, making 20,000+ kids smile with playful, colorful tees.
Bootstrapped all the way, Ravi personally managed sales, dispatch, accounts, and logistics — proving that passion and persistence could beat the odds.
Learning the Craft the Hard Way
To master the trade, Ravi traveled 3,000+ km across India, directly learning fabric sourcing, dyeing, stitching, and printing from 60+ manufacturers.
This hands-on journey gave him the knowledge to build a kidswear brand that parents can trust.
Why Parents Choose Guugly Wuugly
Every Guugly Wuugly T-shirt is designed with care:
- Super-soft and safe for kids’ skin
- Fun, playful, and creative designs
- Affordable and durable for everyday comfort
For families, Guugly Wuugly is not just clothing — it’s confidence for kids and reassurance for parents.
The Road Ahead
Looking ahead, the vision is bold: to make Guugly Wuugly the go-to kidswear brand in India. A brand where every design tells a story, and every child feels carefree, colorful, and confident.
As Ravi Gupta says: “Guugly Wuugly is not just clothing. It’s from one parent to another.”
From designing on Canva to shipping thousands of orders, Guugly Wuugly is rewriting India’s kidswear story — built with love, grit, and obsession.
