QUICK TAKE:
| Company: | Roopya — SaaS-based lending infrastructure platform. Dual HQ: Kolkata (West Bengal) + Gurugram (Haryana). Founded 2022. |
| Founders: | Sudipta Kumar Ghosh (Tata Administrative Services / Tata Capital) + Raman Vig (ex-VP at CRIF; senior roles at HDFC Bank, Deutsche Bank, ICICI Bank). Deep credit + enterprise tech pedigree. |
| Round: | ₹4 crore seed round. Led by Inflection Point Ventures (Ankur Mittal, Co-founder). Co-investor: Adelaar Consulting LLP. |
| Use of Funds: | Scale lending infrastructure. Expand embedded finance capabilities. Accelerate NBFC and fintech lender onboarding. |
| Core Product: | No-Code ‘Lending-as-a-Service’ (LaaS) platform. Fully automated Loan Origination System (LOS). Loan products deployed in 4–6 days — vs. months with conventional systems. Covers end-to-end: e-KYC → application → underwriting → disbursement → collections. |
| AI Layer: | AI-powered credit underwriting, advanced analytics, proprietary scorecards. Pay-per-use pricing (no heavy CAPEX). Embedded finance at point-of-sale: BNPL, EMI, custom loan products. |
| RBI Recognition: | One of India’s first fintech companies designated as ‘Specified User’ under the RBI CICRA Act (September 2022) — granting access to credit data for analytics and underwriting. Regulatory moat. |
| Traction: | 20+ lenders · 30,000+ loans processed monthly · ₹100 crore+ loans in current fiscal year · 10 states · 1,100+ POS terminals · ₹200 crore annual loan processing · 15–20% MoM growth |
| Impact Metrics: | Operational costs cut 30% for clients · Default rates reduced 25% · Loan processing time cut 50%+ |
| Market: | 2,500+ active NBFCs in India. Lending infrastructure market: ₹20,000 crore, growing at 15–17% p.a. Digital loan disbursements projected to cross ₹3.6 lakh crore by 2030. |
WHY THIS ₹4 CRORE ROUND MATTERS MORE THAN THE HEADLINE SUGGESTS
When India’s startup media covers a ₹4 crore seed round, it is tempting to place it in a sidebar next to the $1.3 billion Peak XV fund close and move on. That would be a mistake. Because Roopya is not solving a consumer problem. It is solving the infrastructure problem that sits upstream of every consumer lending product in India — and the founders bringing it to market are not first-time entrepreneurs riding a trend, but career credit specialists who have operated inside the institutions they now serve.
India has more than 2,500 active NBFCs — non-banking financial companies that are legally licensed to lend but lack the technology infrastructure to do it at scale, at speed, or at competitive cost. The traditional path for an NBFC wanting to launch a digital loan product is brutal: months of IT procurement, custom development, compliance integration, multiple vendor dependencies, and a CAPEX bill that smaller and mid-market NBFCs often cannot afford. The result: most Indian NBFCs are running on legacy systems that slow them down precisely when their customers need speed most.
Founded in 2022 by Sudipta Kumar Ghosh and Raman Vig, Roopya was built specifically to eliminate that bottleneck. Its thesis is simple: the Indian credit market’s next growth chapter will not be limited by capital or customer demand. It will be limited by the speed and intelligence of the infrastructure processing that credit. Roopya’s job is to make that infrastructure instant, affordable, and accessible to every NBFC and fintech lender in the country, regardless of their IT budget.
“The Indian lending landscape is no longer just about capital; it is about the speed of execution and the precision of risk assessment. We are seeing incredible traction from mid-market NBFCs who are moving away from heavy CAPEX models toward our flexible, pay-per-use infrastructure.” — Raman Vig, Co-Founder, Roopya
“Our core belief is in democratizing credit access. By providing a SaaS-based Lending Infrastructure, we empower hundreds of lenders, from NBFCs to Fintechs, to efficiently serve the millions of customers who are currently underserved.” — Sudipta Kumar Ghosh, Co-Founder, Roopya
The Founders — Why Their Background Is the Product’s Biggest Moat
In B2B fintech infrastructure, founder credibility is not a soft advantage — it is the primary sales tool. An NBFC’s risk team does not buy a lending stack from a founder who has never seen a credit cycle up close. They buy from people who have lived inside the same institutional complexity they’re trying to solve. Roopya’s founding team is built precisely for this trust requirement.
| Founder | Background — and Why It Matters for Roopya’s B2B Sales |
|---|---|
| Raman VigCo-Founder | Vice President at CRIF (global credit bureau and analytics firm) + senior leadership at HDFC Bank, Deutsche Bank, and ICICI Bank. CRIF experience specifically is critical: it means Vig has operated at the intersection of credit data, risk analytics, and financial institution technology — exactly the workflow Roopya automates. His network inside India’s banking and NBFC sector is Roopya’s first sales pipeline. |
| Sudipta Kumar GhoshCo-Founder | Tata Administrative Services (TAS) — the elite general management programme that places top MBAs across Tata Group companies — followed by extensive experience at Tata Capital, one of India’s largest NBFCs. Ghosh has operated inside the exact type of institution Roopya now serves: he understands NBFC compliance requirements, credit committee structures, regulatory relationships, and the institutional buying process from the inside. This makes Roopya’s pitch to NBFCs deeply credible. |
| Combined Strength | The combination of Vig’s credit bureau + banking tech depth and Ghosh’s NBFC institutional pedigree covers both sides of Roopya’s value proposition: technical credibility (AI underwriting, data analytics, LOS architecture) and institutional trust (NBFC procurement, RBI compliance, risk framework alignment). This is not accidental. In B2B fintech, this founder profile typically shortens sales cycles by 40–60% vs. first-time founders without institutional networks. |
The Platform — Everything an NBFC Needs to Go Digital in Under a Week
| Platform Layer | What It Does — and the Problem It Eliminates |
|---|---|
| No-Code Loan Product Builder | Financial institutions can configure and launch customized loan products — personal loans, business loans, BNPL, EMI offerings — in 4–6 days. No custom code. No IT vendor dependency. A credit manager, not an engineer, can set up a new loan product. Conventional approach: 3‒6 months of procurement, development, and testing. |
| Fully Automated Loan Origination System (LOS) | End-to-end digitization of the loan lifecycle: e-KYC → application → credit assessment → underwriting → approval → disbursement → collections. All steps are connected in a single platform, eliminating manual handoffs and data re-entry errors that plague legacy systems. RBI-compliant by design. |
| AI-Powered Underwriting + Proprietary Scorecards | Machine learning models analyze creditworthiness using multiple data signals, not just traditional bureau scores. Proprietary scorecards trained on Indian lending data enable lenders to make faster, more accurate decisions — especially for thin-file borrowers (first-time loan applicants, informal sector workers) who are invisible to traditional underwriting. |
| RBI CICRA ‘Specified User’ Status | Roopya is one of India’s first fintechs designated as a ‘Specified User’ under the RBI CICRA Act (September 2022) — granting it privileged access to credit data from RBI-regulated sources for analytics and underwriting purposes. This regulatory designation is a competitive moat: it is not available to any fintech that applies for it, and it materially improves underwriting quality. |
| Pay-Per-Use Pricing (No CAPEX) | Unlike traditional IT infrastructure vendors that charge large upfront licensing or implementation fees, Roopya uses a pay-per-use model. NBFCs pay for what they process, not for what they might use. This eliminates the biggest barrier to digital adoption for mid-market and smaller NBFCs: the upfront technology investment that larger banks could absorb but smaller lenders cannot. |
| Embedded Finance + POS Integration | Roopya’s platform supports 1,100+ point-of-sale terminals, enabling NBFCs and MFIs to deploy BNPL and EMI credit products at the physical point of sale — in retail stores, pharmacies, electronics shops, agricultural input stores. This is not just digital-native credit. It is credit embedded directly into commerce, wherever commerce happens. |
The Traction — Numbers That Validate the ₹4 Crore Bet
| Metric | Number | What It Signals |
|---|---|---|
| Active Lender Partners | 20+ NBFCs and fintech lenders | Early enterprise traction in a category where a single NBFC contract validates the product better than 1,000 consumer downloads. 20 lenders in 2 years of operation is strong B2B velocity. |
| Monthly Loan Volume | 30,000+ loans processed / month | At ₹200 crore annual processing, average loan ticket is ~₹55,000 per loan — consistent with MSME credit, consumer durables, or personal loans to semi-urban borrowers. This is meaningful mid-market lending, not micro-credit. |
| Annual Loan Processing | ₹200 crore / year (current) | At seed stage, ₹200 crore annual processing volume with ₹4 crore raised is a strong unit economics signal. The platform is generating significant throughput on minimal capital. |
| Current FY Disbursements | ₹100 crore+ in current FY | Run-rate is accelerating. If the first half of the fiscal produced ₹100 crore and the annual figure is ₹200 crore, growth is roughly consistent. The seed capital should accelerate this trajectory. |
| MoM Growth Rate | 15–20% month-on-month | For a B2B SaaS platform at seed stage, 15–20% MoM growth is high-quality traction. Enterprise deals are slower to close but larger and stickier once live. This growth rate compounds very quickly. |
| Geographic Reach | 10 states + 1,100+ POS terminals | 10 states at seed stage signals a product that travels — not a hyper-local tool. The 1,100+ POS terminals suggest meaningful physical distribution alongside digital channels. |
| Client Impact | Operational costs ↓ 30% | Defaults ↓ 25% | Processing time ↓ 50%+ | These are the metrics NBFC CFOs and CROs care about most. Cost reduction, default reduction, and cycle time improvement are measurable ROI signals that make renewals and upsells automatic. |
Inflection Point Ventures — India’s Largest Angel Investing Community Backs Roopya
The lead investor, Inflection Point Ventures (IPV), is not a typical early-stage VC fund. It is India’s largest angel investing platform, with over 24,000+ CXOs, HNIs, and professionals who collectively invest in startups — bringing not just capital but an extraordinary depth of operational expertise across industries. For a B2B fintech like Roopya, IPV’s network is as valuable as its cheque: 24,000+ finance and enterprise professionals who can open doors at NBFCs, refer the platform to financial institution peers, and validate Roopya’s credibility in rooms where it hasn’t yet been.
About Inflection Point Ventures (IPV):
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STARTUPFEED INSIGHT
| The “Seed is Back” Signal This Round Sends: In a week where Peak XV closes a $1.3 billion fund and India’s AI ambitions generate $100 billion headlines, a ₹4 crore seed round can feel like a footnote. It is not. Roopya’s seed close is proof of something equally important: the grassroots funding ecosystem — angel platforms, micro-VCs, early-stage capital — is actively funding credible B2B startups in non-glamorous but structurally critical categories. The Indian lending infrastructure market is ₹20,000 crore and growing at 15–17% annually. A seed-funded startup solving a real bottleneck in that market is exactly where venture returns are made. | |
| For NBFC & Fintech Lenders: | If you are operating an NBFC or fintech lending business and currently running on legacy LOS infrastructure that takes months to deploy new loan products, Roopya’s pay-per-use model is worth a serious evaluation. The 4-6 day deployment claim is verifiable — 20 lenders have already deployed. The 30% operational cost reduction and 25% default rate reduction are client-reported metrics. The RBI CICRA ‘Specified User’ status means Roopya has regulatory access to credit data that improves underwriting quality in ways a custom-built system would take years to replicate. |
| For B2B SaaS Founders Watching This Round: | Roopya’s raise validates three structural truths about Indian B2B SaaS success: (1) Founder-market fit is the most fundable attribute at seed — Raman Vig’s CRIF + HDFC + Deutsche + ICICI background is worth more than a deck slide in enterprise sales. (2) Infrastructure plays that serve existing institutions (NBFCs already have customers and capital, they just lack technology) are faster to revenue than platforms that need to acquire consumers from scratch. (3) Pay-per-use pricing removes the single biggest adoption barrier in MSME-serving fintech. These three elements together explain why IPV wrote the cheque. |
| For Aspiring Entrepreneurs (This Round’s True Audience): | Roopya raised ₹4 crore — approximately the cost of 2-3 senior engineering hires in Bengaluru for a year. This is not unicorn capital. It is execution capital: enough to grow the team, expand the sales pipeline, and build toward a credible Series A. The message for early-stage founders: you do not need Sequoia to start. You need a clearly defined problem, verified customer traction, institutional-grade founders, and an investor like IPV whose 24,000-member network multiplies the value of every rupee it writes. Roopya found all four. That is the playbook. |
| Our Prediction: Roopya’s Series A will come within 18 months of this seed close, at a post-money valuation of ₹75–125 crore, led by a fintech-focused micro-VC or a strategic NBFC that chooses to invest in its own infrastructure supplier. The two trigger events to watch: (1) crossing 50 active lender relationships — the moment institutional word-of-mouth becomes the primary sales channel; and (2) processing ₹1,000 crore in annual loans, which validates that the ₹20,000 crore market estimate is not aspirational but addressable. The RBI CICRA designation is Roopya’s deepest moat and the detail that will matter most in Series A due diligence. | |
