Key Highlights
-
Launched in 2024, ZNZ introduced Mood Chocolate infused with Ayurvedic herbs
-
50,000+ couples served, with a 20% repeat buyer base in just one year
-
Already preparing for expansion into 3 international markets
Entering a Market No One Talks About
India’s sexual wellness market is valued at ₹8,300 crore, yet it’s often hidden behind stigma and silence. ZNZ, a modern wellness startup founded in 2024, has entered this underserved space with a simple mission: to normalize intimacy through wellness-driven products.
Its debut product, ZNZ Mood Chocolate, is more than a treat. Infused with saffron, ginseng, safed musli, and ashwagandha, it combines indulgence with Ayurveda to enhance mood, energy, and connection.
Building Traction in Just One Year
Within its first year, ZNZ has already shown strong results:
-
Delivered to 50,000+ couples across India
-
Achieved a 20% repeat customer base, rare for a new wellness brand
-
Begun exploring entry into three global markets
Overcoming Roadblocks
Breaking into sexual wellness wasn’t easy.
-
Delivery challenges were solved by partnering with quick-commerce platforms to ensure timely fulfillment.
-
Trust barriers were tackled by sampling with 1,000+ couples, creating word-of-mouth credibility in a sensitive category.
Bringing Back Intimacy From India’s Roots
From Khajuraho’s timeless sculptures to the wisdom of Ayurveda, intimacy has always been part of India’s heritage. Somewhere along the way, it turned into a taboo. ZNZ is bringing it back into the mainstream, blending cultural roots with modern wellness.
With bold storytelling, Ayurveda-infused products, and early global ambitions, ZNZ is pioneering a new chapter in India’s sexual wellness industry — making intimacy open, safe, and celebrated.
